Blyth HomeScents Deploys Metastorm for Business Process Management

Metastorm BPM Technology to Automate and Improve New Product Development Process

COLUMBIA, MD – February 6, 2006 – Metastorm, a leading provider of Business Process Management (BPM) software for modeling, automating, integrating, and improving both human and system-based processes, today announced its software is being deployed by Blyth HomeScents International, part of the Blyth (NYSE:BTH) family of companies, a leading designer and marketer of home fragrance and home decor products. Blyth HomeScents is deploying Metastorm BPM to automate its New Product Development process with an ultimate goal of developing more products and accelerating time to market.

“Metastorm BPM will be the foundation of our critical new product development process which will include automated procedures and improved collaboration across all departments to help us develop more products faster,” stated Oleg Troyansky, VP for Business Information Systems. “We believe Metastorm will help us accelerate time to market, and provide significant benefits in terms of cost savings, return on investment, and overall competitiveness.”

Blyth HomeScents manufactures and sources candles and fragrance products to a variety of retailers in the mass market. Its industry has become extremely competitive over the past few years with shorter product life-cycles and increased pressure to create new products, address changing trends, and expand fragrances. To address these challenges, the company chose BPM technology from Metastorm to automate and improve its new product development process – a critical set of procedures that cross several business units and touch every department in the company.

Key reasons the company chose Metastorm’s software for its BPM initiatives included Metastorm’s ability to demonstrate its business logic focus, ease of development, and fast deployment capabilities. Moreover, Metastorm’s ability to integrate with the company’s GroupWise email system was extremely valuable in providing users with the right information, at the right time, to make informed decisions faster.

By transforming manual processes into streamlined, efficient, automated processes, the company anticipates a rapid deployment and predicts that the automation of its procedures will accelerate new product development by helping the company develop more products with the same resources, improve employee satisfaction, and save the company money on expedited processing and shipment costs.

“Blyth HomeScents wanted to implement a technology foundation that would enable greater visibility into how it manages new product development,” stated Mike Shaw, vice president of Americas Sales for Metastorm. “Metastorm’s BPM software is a perfect fit and will give the company the ability to better leverage internal resources, reduce time to market, and ultimately gain a competitive advantage.”

About Blyth, Inc.
Blyth, Inc., headquartered in Greenwich, CT, USA, is a Home Expressions company competing primarily in the home fragrance, home décor, seasonal decorations and gift industry. The Company designs, markets and distributes an extensive array of candles, home fragrance products, decorative accessories, seasonal decorations and household convenience items, as well as tabletop lighting and chafing fuel for the Away From Home or foodservice trade. Blyth manufactures most of its candles and sources nearly all of its other products. Its products are sold direct to the consumer under the PartyLite®, Purple TreeTM and Two Sisters GourmetTM brands, to retailers in the premium and specialty retail channels under the Colonial CandleTM, Carolina®, CBK®, and Seasons of Cannon Falls® brands, to retailers in the mass retail channel under the Florasense®, Ambria®, FilterMate® and Sterno® brands, to consumers in the catalog and Internet channel under the Miles Kimball®, Exposures®, Walter Drake®, The Home Marketplace®, Easy ComfortsTM and Boca JavaTM brands, and to the Foodservice industry under the Sterno®, Ambria® and HandyFuel® brands. In Europe, Blyth's products are also sold under the PartyLite®, Colonial®, Gies®, Liljeholmens®, Ambria®, Carolina®, KaemingkTM, Edelman® and Euro-Decor® brands.



About Metastorm
As the first breakaway BPM vendor, Metastorm is a leader in business process management (BPM) software and best practice methodologies for modeling, automating, integrating, and improving both human and system-based processes. Metastorm BPM™ is a complete solution for roundtrip process improvement, designed specifically to address complex processes that are unique to organizations. Metastorm’s 1200+ global client base in manufacturing, retail, financial services, business services, healthcare and government are achieving rapid ROI and Enterprise Process Advantage® in customer service, supply chain operations, risk management, and internal operations. For more information visit www.metastorm.com.

Copyright 2006, Metastorm, Inc. All rights reserved. Metastorm BPM and Enterprise Process Advantage are either trademarks or registered trademarks of Metastorm, Inc. Other product, service and company names mentioned herein are for identification purposes only and may be trademarks of their respective owners.

THIS NEWS RELEASE CONTAINS ARCHIVAL INFORMATION, WHICH SHOULD NOT BE CONSIDERED CURRENT AND MAY NO LONGER BE ACCURATE.

Press Contact Information:
Gina Karr
Metastorm
T: +1 443-874-1260
gkarr@metastorm.com

Jayson Schkloven
Merritt Group
T: +1 703-390-1529
schkloven@merrittgrp.com