Empowering Customer Chain Excellence
Today’s customer chains are increasingly complex. Embracing all functions that support interactions between an organization and its customers – such as sales operations, point of interaction solutions, and analytical solutions – an efficient customer chain is critical to optimizing your business performance.
The Metastorm Reference Model for Customer Chain helps you rapidly configure a world-class customer chain. Only Metastorm’s reference model contains the CCOR (Customer-Chain Operations Reference) model developed by the Supply-Chain Council's (SCC) customer chain special interest group. It contains best practices and pre-built models that empower you to better anticipate, meet and manage customer needs. To enable the tracking and continuous improvement of customer chain processes, an extensive set of measurements is included.
The Metastorm Customer Chain Reference Model provides a standard framework of high-level customer chain definitions used by members of the SCC. By employing standardized customer chain process definitions you can benchmark your processes with SCC members, and then identify and implement the changes needed to improve your organization’s customer chain. This tested approach significantly cuts the cost and time involved with implementing your programs.
The Metastorm Customer Chain Reference Model includes an industry leading enterprise modeling tool, Metastorm ProVision®. This robust combination enables organizations to efficiently and quickly configure and define the complete scope of a customer chain – and then analyze the process start to finish to determine where weaknesses exist.
Contact us to learn more about the Metastorm Customer Chain Reference Model.
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Customer Chain (CCOR)
